About the Role

Are you a strategic, data-driven marketing leader with a passion for growth and maximising ROI? We’re looking for an experienced Head of Performance Marketing to shape and execute high-impact strategies across all digital channels. In this critical role, you’ll drive the performance marketing efforts that fuel our company’s growth, leveraging data analytics to inform decisions, and optimising the balance of Lifetime Value (LTV) to Customer Acquisition Cost (CAC) to boost profitability.

As our Head of Performance Marketing, you’ll lead initiatives across SEM, SEO, PPC, affiliate marketing, social media, and email, managing budgets and deploying best-in-class marketing techniques. This is an opportunity to make a real impact, leading a talented team and collaborating across departments to align marketing with broader business goals.

What You’ll Be Doing

In this role, you’ll develop and implement a comprehensive performance marketing strategy, managing budgets across all digital channels to achieve efficient CAC and high ROI. Using data visualisation tools like Looker, you’ll analyse key metrics—including LTV/CAC ratios—and provide actionable insights to optimise performance. Leading and mentoring the performance marketing team, you’ll ensure excellence in execution, innovation, and strategic alignment with company objectives.

You’ll also stay updated on industry trends and competitor strategies, continuously improving marketing automation, and lead nurturing processes to drive impactful engagement through email, content, and social channels.

Key Responsibilities

• Strategy Development: Build and execute a robust performance marketing strategy across SEM, SEO, PPC, affiliate marketing, social media, email, and content channels.
• Budget Management: Oversee budgets and campaigns to drive high ROI and efficient CAC.
• Data-Driven Insights: Analyse marketing metrics like LTV/CAC using tools like Looker to improve performance and support strategic growth.
• Team Leadership: Lead, mentor, and expand the performance marketing team, fostering a high-performance culture.
• Cross-Functional Collaboration: Work with product, sales, and other teams to ensure marketing alignment with company goals.
• Market Awareness: Keep up with industry trends and competitor strategies to maintain our competitive edge.
• Marketing Automation: Optimise automation and lead nurturing for enhanced engagement across email, content, and social channels.

What We’re Looking For

• Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• Experience:
• Extensive experience in digital marketing, with a number of years in a leadership role in performance marketing.
• Proven success in scaling performance marketing and achieving significant ROI.
• Skills:
• Deep expertise in SEO, PPC, email marketing, social media, and digital advertising platforms.
• Proficient in analysing LTV/CAC ratios and skilled in data visualisation tools like Looker.
• Excellent leadership abilities with experience managing diverse teams.
• Strong organisational and communication skills, with expertise in analytics tools (Google Analytics, SEMrush, HubSpot).
• Skilled in CRM software, marketing automation technology, and relationship management.
• Attributes:
• Results-driven, strategic thinker with a passion for innovation.
• Adept at operating in fast-paced, dynamic environments.

Why You’ll Love Working Here

Join a fast-growing, forward-thinking company where your data-driven expertise will play a pivotal role in our success. You’ll work in a collaborative environment where innovation is valued, and you’ll have the opportunity to lead impactful initiatives, drive real growth, and build a high-performing team.

• Impactful Role: Directly shape our marketing strategies and drive business growth.
• Professional Development: Grow your skills in a supportive, data-focused environment.
• Collaborative Culture: Work closely with cross-functional teams in a dynamic setting.

Basics you can expect:

• 33 days (Inclusive of Bank Holidays) + 1 day after 2 years of service, up to 5 extra days 
• Extra day off for your birthday
• Company share scheme
• Bupa Private Healthcare
• Income Protection
• My Gym Discounts
• Company pension scheme
• Quarterly Team Training and Social Budget
• Enhanced Maternity and Paternity Leave
• Rewarding bonus incentive scheme
• 24/7 helpline for physical and mental health support, counselling, and other wellbeing resources.
• Love2Shop Discount
• Hybrid working
• Internal progression opportunities
• Relaxed dress code

Office extras:

• Fresh fruit
• A free coffee machine

The Simple Online Healthcare Promise:

Founded in 2015, we started off as a small pharmacy with big dreams. Today, we are trusted by over 1000 patients per day, making sure they receive their medication safely and on time. We're always on the lookout for talent. If you're passionate about helping make lives easier, we'd love to hear from you.

Join us on our journey to create affordable health solutions. Apply today to be part of a team that values growth, collaboration, and the simplification of healthcare. Your journey towards creating impactful experiences in the healthcare industry starts here.

Ready to make a difference? Apply now!

Simple Online Healthcare is proud to be an Equal Opportunity Employer.

We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant